While you’re still editing your profile, don’t forget to add your location. Especially for a local business, this can help build a stronger connection with your potential audience. But remember, Twitter is a global phenomenon, if people from another city or country are visiting your profile, they might not recognize your specific neighborhood or community name.
Of course, you want people that visit your profile also end up as visitors to your site. By adding your website or link to your blog, you make it easy for people to find out more about your business.
Maybe put a link to a special landing page for people coming from your Twitter profile? This is a great way to welcome those visitors to your site and make them feel right at home.
Next, to your visual branding like your profile picture and your header photo, your bio might be one of the most critical items on your profile. It gives you the opportunity to tell the people viewing your profile precisely who you are and what you do.
You’ve only got 160 characters though, so skip the mission statement and talk about the benefits you deliver. Why would someone want to follow you? And while you’re at it, add a little personality to help your profile stand out even more from the crowd.
Your profile is complete, and you might feel the urge to start following a lot of accounts to let the world know that you’re alive (and in the hopes of them following you back). But hold your horses a little bit longer, your profile is still empty on one important point, and that is the tweets themselves.
Talking on Twitter, though, is something completely different. It is a fast-paced place where people share ideas, parts of sentences, quotes from others, etc. At first glance, it might look a bit hectic, almost like a bar, but that’s where the charm lies with Twitter.
Try using the search function of Twitter to search for people talking about words that you use in your business as well and start engaging or Tweeting with them. Getting yourself familiar with sending out tweets.
Let’s first start with the basics; a Tweet is a message that you post on the network. It can contain text, pictures, a GIF and/or a video, or a combination of these.
When you see someone else posting something interesting, you can send a reply to that person, or if you want to talk to people directly, you can send an @reply to them. The @reply is a public message that mentions the Twitter username of the person you’re replying to or sending a Tweet towards.
If you want to say something to someone and you want the Tweet to not just appear in the timeline of everyone who follows both, be sure to start your tweet with a dot, and it also appears to everyone just following you.
A direct message allows you to send something to another Twitter user who appears in a special private place. Although it used to be that you could only do this to people who follow you, nowadays you can send a DM to everyone (unless they specifically blocked this in their settings).
Direct Messages are also a great way to form a group chat with your most loyal customers straight on Twitter. You can start a private conversation or create a group conversation with anyone who follows you.
Anyone who is in the group can send DM’s to the group, and everyone in the group can see all messages, even if everyone doesn’t follow each other. Lastly, anyone in your group conversation can add additional participants, newly added members won’t see the history from before they joined, though.
A Retweet (RT) or Quoted Tweet is a message created and sent by someone else that you think is relevant to your audience as well. You can hit the RT button, and it gives you the option to RT something straight away or add a comment and quote the Tweet of the other person.
The last type of Tweets that are relevant to your business is Promoted Tweets. Just like boosting a post on Facebook, you can also use Twitter’s Ad platform to promote a tweet to reach a bigger audience.
Of course, if you’re not following anyone else on Twitter, your timeline could look a bit lonely. Now that you’ve got your Twitter account created, you know the basic of how to Tweet and how to engage with other people. It is time to start following them.
When you follow someone on Twitter, you subscribe to what they share on the platform. Try finding relevant people using the Twitter search or by connecting your Gmail or Outlook address book as described earlier to start following your first set of people.
Although there are certain Chrome extensions out there that let you automatically follow all the followers of another account (let’s say your competitors) be careful to use these since they are against policy of Twitter.
Social Media Marketing CourseTake it slow, start following relevant people, and start engaging with the ones that follow you back. After all, you don’t want to get your account suspended in the first week because of violating their policies.
If all goes well, you should start to get your first sets of followers back by now as well, don’t be afraid if it is also people you’ve never met before, be kind to them, welcome them with a personal message to your online following and start engaging with them.
Although the first line of business on any social network is being social and being helpful to your followers, it doesn’t sometimes hurt to share some of your content as well to help drive traffic back to your website.
Twitter is a great tool for this; you can do this by simply typing a good reason why your particular piece of content will bring value to the reader, adding your link, and don’t forget to add a Call-To-Action (CTA) in your copy that will make your readers want to read the entire piece.
When sharing your and other links on Twitter it is always best practice to use a URL shortener because of the limited space offered in a Tweet. Next, to the added benefit of having more characters in your Tweet for the surrounding copy, URL shorteners are available that give you some nice extra options.
One of our favorites is Pixelme; Pixelme gives you the option to automatically have everyone who clicks a link you share to be added to a retargeting pool on Facebook. They shorten any link, and they’ll include a Facebook Pixel, which in turn helps you grow your custom audience on Facebook every time someone clicks. Simple, but effective!
Sharing a link to a content piece you created is a great way to get more traffic to your website. However, you might not get everything you can from each piece of content you create and share via Twitter.
Twitter is a fast-paced medium, and with so much awesome content shared on Twitter every day, it is impossible to see it all. And the same is true of your content. There is a high probability that although your audience is enjoying reading your articles or seeing your tweets, they are likely missing out on most of them because they are just not online all the time.
If you’re serious about content marketing, you also need to drive as much traffic as possible to these pieces of content. Here at User Growth, we do this in three different ways:
So much content is shared on social media every day that it’s impossible to see it all! The same is true of your content. Chances are, as much as your audience might enjoy reading your articles or seeing your latest tweet, they are likely missing out on most of them. That is why it could be vital to re-share your content multiple times to ensure the people who missed it the first time might see it the second or third time around.
Quuu promote is the business backend for Quuu, and Quuu gives their members content suggestions based on the categories they want to share with their audience (a great tool in itself to find highly curated content for your audience to share).
By submitting your content using Quuu promote, they validate the quality internally, and if it is found like a great piece of content, it will be added to the content suggestions of Quuu. One submission gets your content easily get a couple of hundred or more additional shares; it is well worth the investment. (Starting at $40 per month).
The second tool we love is Hiplay. Hiplay lets you create a list of your evergreen content and slowly add those pieces of content one by one (on a schedule you create) to your Buffer profile.
This way, you can automatically re-post your best content to the Buffer queue and make sure that even months from the first release of your piece of content, you’re still giving it the love it deserves.
When a new piece of content goes live, you want it to get seen by your audience. That’s why it is vital to re-share your content multiple times in the first couple of days. This ensures that people who missed it the first time might see it the second or third time around.
There used to be a time with Buffer when you could share messages multiple times using the Power Scheduler. Since the 3rd of April 2019, they decided to remove that option though.
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